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advertisements  Panache :: Natvar WJ&R :: Aylward

To Be Sure Only The Finest Fabrics Go Into Our Clothes,
We Go Directly To The Manufacturer.

Silk. Linen. Wool. Cotton. Nature's fabulous fibers are spun and woven into fabrics which are transformed into  our touchable Spring collection. Some call this process the fashion industry. We call it a metamorphosis. Naturally.
  Other Stores Just Talk About Personal Service.
But We're Prepared To Go To The Rack For Our Customers.

And to the dressing room, the stockroom, or anywhere in-between. From free alterations to private appointments, when we say "personal attention," we deliver.  Nothing less than our reputation hangs in the balance.

Client:          Panache, an upscale women's clothing boutique
Business:     Retail Clothing
Objective:   Create b&w newspaper and color magazine ads to introduce the personal service and quality of this new women's clothing store in the historic district of New Bern. The ads had to communicate the owner's personal attitude about the store's quality merchandise as well as the intimate shop atmosphere.
Audience:    Potential buyers of women's clothing; mid- to upper-income bracket
Highlights:   Successfully established a loyal clientele of repeat buyers. Three-part ad series was Addy award winner.
Designer:    Brenda White

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Only An Act Of God Can Stop A Natvar Delivery.
So It Is Written. So It Shall Be. Or It's Free.

When the product is medical tubing, late deliveries can be a life-threatening plague. So Natvar eliminated 99.8% of the problem. That's our on-time delivery record. 99.8%. No competitor is even close. And none offers our guarantee. You'll get our quality tubing delivered when promised. Should anything short of an act of God cause us to eat crow on that promise, we'll eat your invoice instead. At Natvar, it's on time or on us.

Client:         Natvar Company, Inc.
Business:    World leader in production of medical tubing
Objective:   A full page four-color ad announcing Natvar's extraordinary "On Time Or On Us" campaign based on the company's very real 99.8% on-time delivery record.
Audience:   Customers, potential customers and competitors in the pharmaceutical industry
Highlights:  Ad successfully broke with the look of traditional ad formats in conventional pharmaceutical trade mags.
Designer:   Original illustrations by Todd Willis

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Maybe it's time to put courtesy back into the practice of law. Maybe it's time to expect prompt responses to your telephone calls. Undivided attention to your case. Dedicated listeners who care more about you than the clock. And appointments scheduled as you request. Maybe all of the above should be put in writing as a personal pledge. A bona fide guarantee. No maybes about it. It's been done by Whitley, Jenkins and Riddle, personal injury attorney with the "No Small Print" Guarantee. Visit their new office in New Bern. See what law is like without the feeding frenzy.

OUR "NO SMALL PRINT" GUARANTEE
1.  All client phone calls will be returned within 24 hours if not sooner. We treat clients as we would expect to be treated. It's a matter of simple courtesy.
2.  All clients may schedule as many appointments as needed to discuss their cases. We serve you, not the other way around. That's our job. And doing that job well depends on two-way communication without the "meter" running.
3.  All clients are treated with the respect they deserve. You are a guest in our office. You will be given the same respect you'd receive if you were a guest in our homes. This isn't just good business. It's good manners.
4.  All clients will have all the resources of our firm on their side. And those resources are formidable. No matter what the case, every client proceeds from a position of strength. Or we don't proceed.
5.  All our clients are individuals, not insurance companies or businesses. There is no confusion over split loyalties. We pledge our time, talent and experience to helping our clients obtain just and fair compensation without undue delay.

Client:         Whitley, Jenkins & Riddle
Business:    Personal Injury Lawyers
Objective:   Introduce a service guarantee correcting major industry-wide complaints about injury lawyers beginning with quarter-page b&w newspaper ad.
Audience:   Public in a four-county area served by the three offices of WJ&R
Highlights:   Created the service guarantee concept which was not used by any other injury law firm in the area. Ad ran in four city newspapers and sparked immediate response. Guarantee was printed, matted, framed and hung in the lobby of each WJ&R office.
Designer:    Todd Willis

Round. Oval. Spiral. Thick. Thin. Capsule. Liquid Cap. Uncoated. No matter what the shape of your solid dose product, Aylward delivers. With the smoothest combination of moves in the industry. Aylward's dedicated feed systems provide multiple planes of motion control and the most precise product placement into blister cavities, pouches, bottles, or capsules. Linear and cross web feeds are a snap. "Sweeps" can be done with no mechanical adjustments. Product drop heights can be changed immediately with Touch Screen technology. These are the kinds of innovations that give Aylward feeders the highest efficiency rate in the industry. And leave all other competitors dancing with two left feet. To match your shape to our moves, call us ......

Client:        Aylward Enterprises
Business:   World leader in design and manufacture of dedicated feed systems for the packaging industry.
Objective:  Create a full-page trade magazine ad to directly confront and refute allegations spread by Aylward's major European competitor regarding AE's inability to process anything but direct feed configurations; each of the ad's illustrated characters had the body of a different AE packaging configuration and its dance movement identified that specific packaging capability.
Audience:   Packaging industry customers, suppliers and competitors worldwide.
Highlights:  Achieved stated objective with a 230 percent increase in orders. Averted a more "physical" strike from AE's founder and president when he learned of the subterfuge being waged against his company by its largest European competitor.
Illustrator:   Original illustrations to demonstrate different feed system moves created by English artist Margaret Paxton.