CREATIVE  IMAGINEERING
Copywriting & Creative Direction: Delivering Believers and Buyers

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how we do it

Quality.  Originality.  Vision.  Focus.  Dialogue.

I keep priorities simple. Five unique hallmarks distinguish KohlQuest's modus operandi ... and they are inviolate. It is a privilege to serve clients with my gifts and talents. So it would be unthinkable to do less than my best, no matter what the size, scope, or budget of your project might be.

If I accept a job, you can be sure I am passionate about its possibilities.

I don't do what I do because I have to. I do it because I want to. And that attitude shows in the results I deliver. It's as simple as that.

Quality.
No work goes out the door until it meets my exacting standards. I'm as tough as my clients because reputations are at stake. So I deliver the same quality I demand for myself.

Originality.
I break new ground.  I break some rules. KohlQuest is known for setting precedents.  Its work gets attention and results. But I'm not into ego or awards. Great ideas are just prattle if they don't deliver great market position and cost efficiency.

Vision.
I look for possibilities beyond the obvious, expanding the boundaries of every project for maximum impact. I call it P.O.P. -- identifying "Points of Power" within each assignment or project.

Focus.
Inspiration doesn't work without fastidious attention to nitty-gritty details. Nothing is insignificant. So I don't overload my plate. Each project receives my complete attention or I don't accept it.  Period.  Full stop.

Dialogue.
I mean genuine two-way communication -- where meaning is exchanged so understanding results. That means I listen more than talk, ask targeted questions and get fluent with your  products, services and markets. Anything less is just "ego speak" -- two-person monologues that pave the road to hell.