home|what we do|how we do it|for whom| PORTFOLIO |resume|pricing|contact

---

books | magazines | advertisements | print collaterals | newsletters | ID campaigns | research | special events | speechwriting and training

direct mailers  "War is Hell" Lots for Sale Cash Fore Clubs

If your mission is to compete for leadership in the global marketplace, consider yourself at war. To win, you must have a brilliant battle plan. You must pick the best location to deploy your assets, a place that can deliver supreme logistic support for every phase of your plan. And you must know every inch of the territory.

Considering what's at stake, you had better get to know our territory -- the Global TransPark Region in eastern North Carolina. General Sherman would have called us the finest supply depot on the eastern seaboard. You'll discover our 13 counties can provide all the support services needed to execute your strategic plans, from manpower and supplies through production and distribution. Plus, we are developing one helluva secret weapon.

To prove our point, we have compiled the following Intelligence Report on the Global TransPark Region. Match your requisition list to our regional capabilities. Then contact us for a more detailed briefing.

FOR YOUR EYES ONLY (excerpts)

SUPERIOR TROOPS
Largest manufacturing workforce in the Southeast
Highest worker productivity rates among top 10 industrial states
Second lowest unionization rate in US
Workforce expanded 500,000 jobs in 5 years
Diversified technical and mechanical skills
Access to 12,000 annual military discharges with technical,
mechanical and management skills ...

TACTICAL SUPPORT SERVICES
Advanced telecommunications infrastructure
Competitive electric rates with reliable service
Quality sites and buildings available at reasonable prices
Within 700 miles of 150 million US/Canadian consumers
Free company-specific customized employee training
Foreign Trade Zone

SECRET WEAPON
The Global TransPark, the only planned industrial complex in the
United States to integrate air, rail, road and sea transportation
with state-of-the-art manufacturing and information technologies.
It will offer the speed and flexibility to deliver products from
source to market faster than ever before possible.

Client:        Global TransPark Region Development Commission
Business:   Eastern North Carolina economic development
Objective:  With a limited budget, create a direct mailer that would command attention among hundreds of other pieces of direct mail received daily; promote the economic and business advantages of the 13-county Global TransPark Region, one of North Carolina's many economic development zones competing among each other to attract new business and industry into the state.
Audience:   Corporate relocation officers nationwide, with particular emphasis on the Northeast and Midwest
Highlights:   Overwhelming positive response from recipients in spite of the GTDC's resistance to using the word "hell" in an historic quote from the South's most hated Union general! GTDC had to revamp and expand their field teams to cope with the volume of responses received from this mailer.
Designer:    Todd Willis

---

We have 24 lots to sell at the Emerald.  Dirt Cheap. That means special builder incentives, special builder financing and multiple lot purchase pricing. And to sweeten the pot, we are giving you the first shovel of dirt free.  CALL NOW!  Contact Tyler Richardson at 466-7900.

Client:       The Emerald, a planned community from Greenbrier Real Estate Development Company
Business:  Real estate development
Objective: Create a direct mailer to announce for sale the last 24 undeveloped lots at The Emerald, a planned single-home community.
Audience: Construction and building firms within a 100 mile radius of New Bern, NC
Highlights: Pails were hand-delivered personally to every builder and construction firm in a tri-county area. As the 24 lots for sale were the least desirable, turned that otherwise unattractive point into a positive feature with the client's special builder incentives, financing and multi-lot pricing. Addy award winner.
Designer:  Brenda White

---

Inside Cash Fore Clubs attached card:

This winter, let your golf clubs earn cash for your not-for-profit organization by playing the championship golf course at Cypress Landing on Chocowinity Bay. From January 1 through March 31 and from November 1 through December 31, every time a member of your organization or club plays one round of golf, a check for $10.00 will be sent to your group from Cypress Landing. The more rounds your members play, the more money raised.  It's that simple.

Now winter brings more than chilly air.  It can warm your club's coffers.

Mark your calendar.  January - March.  November - December.  Ten dollars for each round of golf played by every member of your organization or club. Call 787-7878 for more information about this extraordinary fundraising opportunity. then dust off your woods and irons. They're going to be very busy this winter.

Client:       Cypress Landing
Business:   Real Estate Development
Objective: Create a direct mailer to inform target not-for-profit organizations of a new fund-raising opportunity, making use of the seasonal slow periods on Cypress Landing's renown championship golf course.
Audience:  local not-for-profit organizations within Pamlico County where Cypress Landing is located
Highlights: Compiled data base on all local qualifying organizations within Pamlico County. Mailer "tubes" were stuffed with shredded paper, a Cypress Landing golf ball placed on top, the announcement tied around the neck of the tube, then hand-delivered to the presiding officer of each organization on the mailing list.