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print collaterals  Comparing Apples to Oranges Open Door Policy Denver Convention

Brochure Cover

(inside tri-fold brochure)

Comparing Apples To Apples

When it comes to life's core issues, like choosing where to put down roots, be absolutely sure you are comparing apples to apples.  Should a wayward orange roll into the mix, you could end up being squeezed in all the wrong places.

Retirement or career move? Change in climate or change of pace? Whatever the reason, picking a new place to live can be an exciting experience. Or an utterly frustrating one, especially when trying to sort out hundreds of details on the communities you visited. We, at Weyerhaeuser Real Estate Company, have simplified the process. This handy reference brochure includes a comprehensive checklist of the most important community amenities and real estate issues. The chart presents an organized format for comparing Cypress Landing with four other communities of your choice.  Gathering your facts now is as easy as pie. Along the way, you will discover why Cypress Landing is the apple of our eye, with more value-added features than any other comparably priced marina and golf community. But, don't take our word for it. Go and check out the other apples in the barrel and draw your own conclusions.

Client:         Cypress Landing, Weyerhaeuser Real Estate Company
Business:    Real Estate Development
Objective:   Create a user-friendly and durable format to assist in organizing data accumulated when comparing planned communities similar to Cypress Landing
Audience:   Potential new home buyers/builders age 40-65
Highlights:  Extensive market research indicated that of all surrounding planned communities within a 300-mile radius, Cypress Landing offered not only the most
amenities for the money, but was the only community with a full-service marina and marina clubhouse. By placing Cypress Landing in the first column, it subliminally
suggested this was the community by which all others would be measured.
Designer:   Brenda White

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You're Going To Love Our Open Door Policy At Preston Grande.
It's Another Grand Preston Party. Open These Eight Doors For Details.
You May Win A Share of $1000!

 

Behind Door 1   You Are Invited To
Behind Door 2   Our Parade of Homes Party
Behind Door 3   On Scottingham Lane At Preston Grande
Behind Door 4   Tuesday October 7 11:30 AM to 1:30 PM
Behind Door 5   Entertainment Will Accompany A Scrumptious Feast
Behind Door 6   Follow Cary Parkway To Crabtree Crossing Parkway.
Behind Door 7   Preston Grande Is Ahead On Scottingham Lane.
Behind Door 8   Your Key To A Grand Party And Chance To Win $1000 Is Under The Mat.
Under the Mat    On Second Thought, We Decided To Heighten Your Anticipation Instead.  We Will Be Delivering Your Key In Just A Few Days. Remember To Bring It With You On October 7.

Client:        Preston Development Company, Raleigh, North Carolina
Business:    Real Estate Development
Objective:  Create a show-stopping invitation for the largest home tour event in Raleigh
Audience:   550 realtors on an elite mailing list Preston had compiled over the years; to be invited to a Preston event was equivalent to being invited to dinner at the Vanderbilts!
Highlights:  This invitation project involved three steps, each carefully planned to keep this party at the top of every invited realtor's list of priorities:
    1.  The pre-invitation announcement
    2.  The Open Door invitation
    3.  Personal key hand-delivered to each realtor with a reminder note about    the event
Received Addy Award and Major Achievement in Marketing Excellence Award
Designer:  Todd Willis

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Draw Poker... Denver Style

Client:        ADDC
Business:   Not-for-profit organization for professional women in the petroleum, natural gas, and allied industries
Event:        Annual convention in Denver, Colorado
Objective:  Create a convention brochure to feature each member running for a national ADDC office, as well as honored guests, workshop leaders and the keynote speaker
Audience:   1500 members attending the Denver convention
Highlights:  Each person's photograph was first sketched as a pencil portrait, then positioned as a card within a specific poker hand. The more influential the person, the higher his or her poker hand!  Each brochure page focused on a different poker card combination and a different individual's bio.
Illustrator:  Original cover illustration by Jeremy Candler