CREATIVE IMAGINEERING
Copywriting & Creative Direction: Delivering Believers and Buyers
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It's not just what we do. It's the dialogue we insist on. Our working relationship with you begins with answers to three integral questions which will define your project. No matter what you want done ... no matter what format it ultimately takes ... these three questions are the critical starting blocks that point the creative marketing process in the right direction.1.
Who is your audience?
(Who do you want to reach?)
2.
What is your message?
(What "story" are you telling/selling to your audience/market?)3.
Which vehicle best delivers that message?
(Which medium will deliver your message with the most effective results?)Market. Message. Medium.
KohlQuest puts the creative process back in the proper order ... before selecting which medium or combination of expertise listed below will be most powerful in achieving your stated goals and objectives.Too many folks put the medium first, then force feed everything else into it.
It's not a pretty picture.copywriting
copy editing
ghostwriting
direct mailers
advertisements
web site design
book production
creative direction
research projects
conceptual design
magazine editorial
newsletters / ezines
web site copywriting
print collaterals / brochures
speechwriting & speech training
special events, meeting & convention planning
Which of these KohlQuest talents may we put to work for you?
phone: 828.288.0730 fax: 828.286.9786 email: information@kohlquest.com
All rights reserved © 2004-2005 KohlQuest, Rutherfordton, NC
home | what we do | how we do it | for whom | portfolio | resume | pricing | contact